Moisture-associated skin damage (MASD) affects people of all ages and patient groups (Voegeli, 2019). It describes a range of inflammatory conditions that occur in response to prolonged exposure of a person’s skin to moisture, i.e. perspiration, urine, faeces, wound exudate and ostomy effluent (Gray et al, 2011). Prolonged exposure to these irritants damages the natural barrier function of the skin and, if not managed effectively, can lead to tissue damage and subsequent breakdown (Dykes and Bradbury, 2016).