Many people across the UK live with poor bowel health, suffering with chronic constipation and/or faecal incontinence, which can be debilitating and prevent those suffering from enjoying their best life possible. The ‘Cost of Constipation Report’ (2020), published by the Bowel Interest Group, documents that in fact one in seven adults are affected by constipation at any one time; while many people suffer in silence (Bowel Interest Group, 2020).