Self-care or self- management of health has become essential for sustainability of health and social care services but can be challenging to engage with for several reasons. Frustration can arise when people are unable to self-manage, perhaps through lack of confidence, willingness, outside influences (such as family members), lack of knowledge about a particular condition or procedure, disease symptoms, or even issues with digital inclusion. It can become difficult to work with people where there are barriers to self-management due to lack of time or resources to fully explore and address these alongside the person, or lack of access to professional training for skills such as coaching, which are essential to achieving effective self-management.