Seven percent of the population in Britain — around 3.8 million people — currently rely on wound care services (Guest et al, 2020); a staggering, and surprising number. Wound care is often an unrecognised service, hidden away as part of the treatment for other conditions, such as diabetes. This lack of awareness led to a situation where variation in standards meant that patients were having mixed experiences of care across the country (Patients Association, 2021).