Moisture-associated skin damage (MASD), particularly incontinence-associated dermatitis (IAD), is a significant challenge in acute care settings. It affects patient comfort, increases the risk of infection, and contributes to prolonged hospital stays (Gray et al, 2021). Effective skin protection strategies, including structured care protocols and barrier products, are essential to mitigate these complications. This case evaluation examines the use of Medi Derma-PRO Ointment to enhance skin integrity and reduce MASDrelated harm across a healthcare trust. An evidence-based approach was employed to evaluate patient and broader organisational outcomes following the implementation of this intervention.