Cigarette smoking is one of the leading preventable causes of ill health and death. Despite a continued decline, figures show that 14.4% or six million adults still smoke in the UK, with those aged between 25 and 34 years being the highest smokers (Action on Smoking and Health [ASH], 2019). The White Paper, ‘Healthy Lives, Healthy People’ (Department of Health [DH], 2011) recognises the impact that smoking has among younger people in England.