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Going out on a limb

In the UK, 330 million tons of domestic waste is produced every year, most of which is either burned or sent to landfill sites. This seems to be a trait common to wealthy societies and in the fast-paced world in which we live time is at a premium — we want products to serve their purpose and, once used, they are thrown away. Mobile phones for example, a must-have commodity in our society, are only designed to work for approximately three years, forcing the user to upgrade on a regular basis, both to drive sales and improve the user experience.